Dear NADEL friends and alumni,
More often than not, development requires behavioral change. An interesting case unfolds these days in Switzerland that reminds us how difficult behavioral change is. We know that using the SwissCovid tracing app helps interrupt infection chains. Four months after the launch, we are at 1.8 Mio active installations – only 21% of the population. According to surveys, privacy concerns are an important reason, even though the SwissCovid app is fully protecting privacy by design, unlike Whatsapp & Co. Questions abound: Is it lack of solidarity with others? Lack of knowledge? Mistrust in experts? Or simply Covid fatigue? Whatever the mix, it undermines success. The psychological foundations of behavioral change is one of the topics our new batch of MAS students started to learn in September in practice. We were able to start the semester together with them at ETH – keeping distance and wearing masks – but have since had to move online due to rising COVID19 numbers. Our students have adapted remarkably well to these challenges. Regardless of the teaching format, it is wonderful to mentor this group of dedicated young leaders eager to contribute to a more just and sustainable future for all.
Stay safe! Fritz Brugger and Isabel Günther
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