Dear NADEL Friends and Alumni Christmas time is chocolate time – but often not responsibly produced chocolate, despite good intentions of the majority, as our study on the buying behavior of Swiss consumers illustrates. Cacao farmers remain mostly poor and over 1.5 million children still work on cocoa farms, according to the International Cocoa Initiative. A couple of weeks ago, the Swiss electorate rejected the Responsible Business Initiative, and with it, binding regulation and accountability mechanisms for any multinational companies. Now, the ball is back in the companies’ and consumers’ court to self-regulate compliance with human rights. To transition to sustainability, companies and consumers must move from good intentions to good practice and take their responsibility seriously, now: a small Christmas wish.
Stay safe, and enjoy some chocolate: one of many joyous moments we wish you for the holiday season and 2021.
Fritz Brugger, Isabel Günther and the NADEL team
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